It was launched by co-founders Ron Senkowski and Samira Kawas in April 2018.

[1] The first stand-up comedy event was held in Beirut at the St. Georges Yacht Club.

[1] After a year of shows in Beirut, the company expanded to Saudi Arabia by bringing six U.S.-based comedians to perform during the first ever Jeddah Season in June 2019.

[2][3] After this, the company has produced Maz Jobrani's Middle Eastern Peaceful Warrior tour and events in Bahrain, Dubai, Oman, Jordan, Kuwait, Doha, Riyadh, and Jeddah.

[4] At the 2019 inaugural edition of Riyadh Season, the team brought Eddie Griffin to perform for two nights in the Boulevard zone.