[3] Chief Executive Officer Carla Vernón is one of the first Afro-Latina CEOs of a U.S. publicly traded company.
[12] In November 2014, 80% of the company's $170 million in sales were online via a monthly subscription service with the remainder being done in department stores and discount warehouses.
[10][13] In 2016, The Honest Company moved its headquarters from Santa Monica to the Playa Vista neighborhood of Los Angeles.
[14] The following month, it announced a new round of funding that generated an additional $100 million of venture capital, implying a valuation of $1.7 billion.
[16] In March 2017, The Honest Company announced that Nick Vlahos would replace Brian Lee as chief executive officer.
[9] Under Vlahos as CEO, Honest Company expanded its internal laboratories and R&D team and opened a fulfillment center.
[31] In the fall of 2022, Honest Company partnered with SuperOrdinary to launch in China on the e-commerce platform, Tmall Global.
[32] In March 2016, it was reported by The Wall Street Journal that Honest's liquid laundry detergent product contained "a significant amount" of sodium lauryl sulfate or SLS, a synthetic surfactant that the company claimed it would "never consider for use in anything.
In December 2016, the Los Angeles Superior Court entered judgment for The Honest Company, dismissing the complaint.
[40] Honest Beauty debuted in Western Europe (Germany, France, Spain, Italy, Poland, the Netherlands, and Austria) in 2019.