[4] The name Icee as well as the original company logo were developed by Ruth E. Taylor, a local artist and friend of Knedlik.

[4] She developed the name "Icee", as well as the idea of the logo's icicles hanging from the block letters, which has remained unchanged.

The convenience store chain purchased several machines and later changed the product name to Slurpee based on the slurping sound people make when drinking the beverage.

Icee is also the primary frozen beverage sold in Wawa and Quick Chek, two convenience store chains in the Mid-Atlantic region of the US.

In 2019, Icee expanded into the United Kingdom for the first time, by partnering with Vimto, a UK-based international soft drinks manufacturer.

In late 2019 / early 2020 another European-wide contract to supply Showcase Cinemas further expanded the brand across Europe.

In January 2020, Moose Toys partnered up with Icee’s Slush Puppie brand to make 3 Special Edition Slush Puppie-themed Shopkins and Mini Packs for Season 13 (Real Littles Season 2) of the Shopkins franchise.