The Information is the tenth studio album by American musician Beck, released on October 3, 2006 by Interscope Records.
Before its release, Beck said the album was not a "stripped down" record, in contrast with his previous Godrich collaborations, Mutations and Sea Change.
[6] According to Beck, "Nigel [Godrich] said he wanted to do a hip-hop record" before they began work on the album.
Beck explained to Wired magazine that he wanted no two copies of the CD cover to be the same: "The artwork is going to be customizable.
Beck explained the making of these videos—which would also appear on video-sharing site YouTube—to Wired:[9] We filmed a series of very low-budget, homemade videos for all the songs on the record.
We even invited our friends and family into the studio to be a part of the action – my mother-in-law did the lighting, and my son and nieces and nephews are running around acting crazy.
[citation needed] Some copies of the album included a bonus DVD of the low budget music videos.
[4] It included a DVD containing all of the music videos, several bonus tracks, all four sticker sheets and a disc consisting of six remixes of three songs.
[27] Mike Driver of Drowned in Sound suggested that The Information was a mature and honest attempt at a multiple genre production without recreating what Beck had already accomplished.
[28] Barry Walters of The Village Voice described Beck as being as detached on The Information as he had ever been and opined that the band was far more energetic than he.
Retrospectively, Sean McCarthy of PopMatters felt The Information suffered from being overly long and was Beck's least interesting album, although he praised "Think I'm in Love," "Cellphone's Dead" and the title track.