The Institute for the Development of Enhanced Perceptual Awareness, also known as the Institute, is a film and television production/distribution studio founded by Scott Gardenhour and Michael Bay.
[1] It was founded in 2001.
[2] The Institute has produced commercial works for clients including Burger King,[5] Budweiser, Mercedes Benz, Victoria's Secret, Audi, Hallmark, Coke, GM, Coors, Goodby, Silverstein & Partners, Weiden & Kennedy, TBWA/ Chiat/Day, and BBDO.
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