The Jolly Fisherman

The Jolly Fisherman is a poster created by artist John Hassall in 1908 after he had been commissioned by the Great Northern Railway (GNR).

[2] Hassall was paid 12 Guineas for his work, and the original painting hangs in the town hall at Skegness.

"[6] He is now the mascot for Skegness and celebrated his 100th birthday in 2008, and author, Bill Bryson, put the image on the front cover of his 2015 book, The Road to Little Dribbling.

[7] However, the publishers assumed that the image was in the public domain, and so did not obtain permission from the copyright holders, Skegness Town Council.

[3] In 2015, the campaign group PETA (People for the Ethical Treatment of Animals), wrote to the town council suggesting that the image of the fisherman be dropped in favour of one showing a flatfish, with the tagline of "A happy plaice".