[1] The series depicted the fictional esports scene in China where the story revolves around a multiplayer online video game called Glory.

[3][4] A three-episode sequel premiered in 2018, and a prequel film, The King's Avatar: For the Glory, had a 2019 release.

The King's Avatar follows the story of Ye Xiu, a professional esports player living in Hangzhou, China.

Ye Xiu ends up finding work as a night-shift manager at Happy Internet Cafe, where he meets Chen Guo, the owner of the cafe who happens to be a huge fan of his alias 'Ye Qiu', his former team and character 'One Autumn Leaf'.

While awaiting his return to the competitive scene, Ye Xiu continues playing the game, building a character from scratch and pursuing the championship and glory.