The Land of Fire

The etymology of the phrase is thought to be related to Atropates, who ruled over the region of Atropatene (present Iranian Azerbaijan).

[2] Some critics have argued that the phrase is a reference either to the natural burning of surface oil deposits or to the oil-fueled fires in temples of the once-dominant Zoroastrianism.

[3][4] The symbolism of the term has been widely used in most fields, such as in heraldry, the shield in National emblem of Azerbaijan contains the image of a fire in the center of an eight-point star against a background of the colors of the Azerbaijani flag.

[6][7] In 2014, the phrase appeared on Sheffield Wednesday and Lens shirts after the clubs' promised but subsequently cancelled takeover by Azerbaijani businessman Hafiz Mammadov.

", used to promote the Eurovision Song Contest 2012, which was held in Baku, was based on the "Land of Fire" concept.