The campaign was reported on by major national and international news sources such as The New York Times and The Sydney Morning Herald, and increased sales of Lamb by 16.8%.
The fully integrated campaign shows how Telstra enables people to thrive in a connected world, effectively moving the brand from a 'telco' to a 'techco'.
To highlight this point is a quote from renowned science fiction writer and futurist Arthur C. Clarke with the film also featuring a voice-over form slam poetry champion Phil Wilcox and soundtrack from Aussie band Flight Facilities.
[2] After picking up MLA's lamb portfolio, The Monkey's 2015 installment of its iconic Australia Day campaign was the brand's most successful ever ad.
The agency designed the ultimate Australia Day barbecue hosted by cricket legend Richie Benaud and featuring Aussies from Captain Cook to Ita Buttrose.
[2] Working with its design agency Maud, The Monkeys grabbed headlines across the country by relaunching iconic Australian ice cream brand Homer Hudson.
[7] To promote the cultural importance of the Sydney Opera House, The Monkeys collaborated with musicians Neil Finn, Kev Carmody, Sarah Blasko, John Bell, Martha Wainwright, Katie Noonan, Paul Kelly, Teddy Tahu Rhodes, The Temper Trap and Daniel Johns, along with Opera Australia, the Australian Ballet, Bangarra Dance Theatre, the Sydney Symphony Orchestra and the Australian Chamber Orchestra to perform and record a reinterpretation of The Ship Song by Nick Cave.
The cast included Stephen Curry, Peter O’Brien, Joel Tobeck, Gyton Grantley and Kat Stewart.
[10] To promote skin cancer prevention[11] The Monkeys worked with musician Ben Lee to create a simple melody that is now played at beaches, schools, sports grounds and pools, reminding people to protect themselves from the sun.
[13] A multi-channel campaign created with Curious Films and Director Paola Morabito featured interviews with human candidates applying for a role that requires the same job dedication that is expected of a successful guide dog.
A story book featuring figures from history including Muhammad Ali, Jacques Cousteau, Pablo Picasso, Amelia Earhart and Martin Luther King Jr. who overcame difficult odds.
Hosted by chef Sean Connolly, the show first screened on SBS in 2009 and features the lives and cooking traditions of Australian immigrants and their families.
[18] This multimedia campaign promoted Foxtel's end of financial year sale and coined the acronym EOFYS which has since become commonly used [citation needed] in the Australian vernacular, having been used by other retailers[which?]
[10] Current clients include Parmalat, Telstra, Sydney Opera House, IKEA, Boost Mobile, Intel and UBank.