The site was selected for its central location, which quickly became a regional media hub during that time period.
From 1914 to 1950 The Montgomery was home to The San Francisco Call and at times the offices of rival publications as well.
From 1950 until 2005 the building continued to be utilized as premium commercial office space.
In 2005, a team of developers took over the project, close to the Civic Center, the Financial District and Union Square, and converted it into a luxury residential building.
The new developers installed new electrical wiring (including CAT 5), new windows designed to preserve the classic aesthetics, and a seismic retrofit to the foundation.