The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous.

The advertisements began appearing in the United States in 2006, with The Most Interesting Man in the World portrayed by American actor Jonathan Goldsmith,[2] and Frontline narrator Will Lyman providing voiceovers.

[9] The precise settings are never revealed, but he performs incredible feats such as freeing an angry bear from a bear trap, performing a break shot in pool by shooting the cue ball out of the mouth of a man lying on the pool table, stitching up his own shoulder in a field hospital while flirting with the nurses, handfeeding a nest of egrets while ascending a cliff face, surfing a rogue wave, and bench pressing two young women, each seated in a chair.

The voiceovers themselves are intended to be both humorous and outrageous, including giving his own father "the talk", experiencing an awkward moment just to know how it felt, and finding the Fountain of Youth but not drinking from it because he wasn't thirsty.

At the end of the advertisement, the Most Interesting Man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, "I don't always drink beer.

They feature the Man sitting in a social setting, surrounded by beautiful young women, conveying a short opinion to the viewer on certain subjects, such as bar nuts, the two-party system, self-defense, trophy wives, and "bromance".

He also said he had been approached on the street because of his role by such figures as Michael Jordan, Leonardo DiCaprio and Jennifer Lawrence, and he was invited to meet Barack Obama, the former US President, on several occasions.

[16][17][18] On the September 22, 2012 airing of Saturday Night Live, guest host Joseph Gordon-Levitt played the unimpressive son of The Most Interesting Man in the World in a pair of sketches, with Jason Sudeikis appearing as his father in the second.