The Nature Company was a Berkeley, California-based chain of retail stores that sold scientific toys, telescopes, artwork, fossils, minerals and gems, books, clothing, and music CDs.
[2] Nature Company Stores were recognizable by their stone entranceway arch and water feature, customized to each location.
All stores had extravagantly built custom cabinetry to showcase the maps, fossils, minerals and gems that were sold.
The original store concept was designed by the San Francisco office of the award-winning retail architect Richard Altuna.
Later stores in the chain were designed and rolled out by the San Francisco office of the firm NBBJ.