[3] The series follows fashion designers Christian Dior and Coco Chanel through the World War II Nazi occupation of Paris and its aftermath.

Chanel takes Hans von Dincklage, a Nazi spy, as a lover and is pressured to participate in a failed plot to send secret communication to Winston Churchill.

Todd A. Kessler was set to write, direct and executive produce, with Ben Mendelsohn and Juliette Binoche starring.

[3] In November 2023, it was announced that Jack Antonoff would produce the soundtrack for The New Look, which consists of covers of popular songs from the early and mid-20th century.

The website's critics consensus reads, "The New Look benefits from impressive production values and a talented cast, even if they're often let down by a somewhat scattered story.

"[20] On Metacritic, the series holds a weighted average score of 62 out of 100, based on 23 critics, indicating "generally favorable" reviews.

[21] Anita Singh of the Telegraph awarded the series three stars out of five, praising the show’s “sumptious” look but criticizing the decision to shoot in English.