[6] The following month, the band signed a deal with Doom Patrol to release The North Stands for Nothing in Japan on 22 December 2010.

When questioned about the decision vocalist Lawrence Taylor said "hopefully it will generate more of a fanbase," while drummer Adam Savage added "we did [the album] ourselves so we haven't got any debts so we were just like 'let's give it out'.

"[8] In January 2011, the band recorded a new single at The Barn – subsequently releasing "Be(lie)ve" through Good Fight Music on 15 March 2011.

[9][10] The single was originally not part of the album but was added as a bonus track and released as a deluxe edition CD in the United States on 26 July 2011.

The recording features technical guitar picking, big riffs, heavy bass lines, crashing drums and screaming vocals.

"[8] In an interview in 2011, Welsh explained that the lyrics on "My Conscience, Your Freedom" are about the government – specifically noting on the line "our coins can pay for the crime.

Metal Hammer reviewer Terry Bezer, specifically complimented the track "Hearts Aside Our Horses" – enthusing that it is "a lesson in how to be both progressive and hook laden at once.

Saying that they test and respect the genre's conventions in equal measure – specifically noting their use of a piano interlude on "Trophies" while suggesting that "tearing heads off is their forte".

[19] In his review for Big Cheese, Lais Martin Wairing enthused that the band are "very promising," comparing them to Bring Me the Horizon but offering that While She Sleeps "deserve success in their own right.