[2][3] Bulmer's is a subsidiary of Heineken N.V., the multinational Dutch brewer who also own the sustainable cider brand Inch's.

[2] Belgian-produced Strongbow Gold was introduced in Europe in response to cider's growing popularity on the continent in 2011.

[8] Bulmer named the cider after "one of England's greatest knights" Richard de Clare, whose nickname "Strongbow" was believed to be derived from his heavy reliance on archers during his campaigns in Ireland.

[citation needed] By 2001, Strongbow was among the top ten drinks by sales in pubs and bars in England and Wales.

In 2013, Heineken launched "Strongbow Dark Fruit" in the UK, which contains blackcurrant and blackberry juices.

[27][28] The move to discontinue the original dry cider recipe in the US and replace it with two sweeter varieties was criticized by some vocal customers, with comments related to the discontinuation appearing on various internet forums, the Strongbow Facebook page, and the USA Heineken Strongbow web page.

[25] However, in May 2018, Heineken announced that it would bring back the original dry cider to the United States in 16.9-ounce cans, which it did the following month.

In the late 80s to early 90s Strongbow produced and marketed a double fermented cider "1080" – said to be its specific gravity.

Strongbow Sirrus (5% ABV), was launched in summer 2005 to compete with C&C's Magners Irish Cider.

This uses a specially designed pump that creates a "head" of ice made from cider on the top of the pint.

[35] The original Norman archer logo was designed by graphic artist Barney Bubbles.

[37] The campaign focused on Vaughan's character, who was always finding new ways to get the most out of life with the minimum effort.

[37] Vaughan was credited by Bulmers with giving credibility to the Strongbow brand among the key 18 to 24-year-old group.

[38] In 2010, TV adverts in the UK were based on the "medal ceremony" scene at the end of the film Star Wars: Episode IV – A New Hope (1977): three men walk down an aisle flanked by large numbers of men; step up a raised podium at the far end; and receive a reward – a pint of Strongbow – for their "heroic deeds" (i.e.: performing their ordinary jobs).

The latest advert depicts a duplex-style apple orchard divided between bitter and sweet reflecting Strongbow being "bittersweet by nature".

and a rebrand advert showing a fancy dress party with the attendants wearing very silly costumes (i.e. a sardine can) Strongbow were official shirt sponsors of Edinburgh football club Heart of Midlothian from 1992–2002.