[citation needed] The plot revolves around a fictitious Onion television news anchorman, Norm Archer (Len Cariou).

The media conglomerate is interrupting Archer's newscasts with product placement commercials for 'Cock Puncher', the company's action movie franchise, which is a 'whap right in the nutsack' for the veteran newsman.

and Steven Seagal parodying the action hero genre he normally portrays as the world famous 'Cock Puncher'.

In 2003, New Regency Productions and Fox Searchlight Pictures were on board to produce and release a movie written by The Onion staff.

[6] 20th Century Fox Home Entertainment released The Onion Movie DVD on June 3, 2008.