Orvis is an American family-owned retail and mail-order business specializing in fly fishing, hunting and sporting goods.

Founded in Manchester, Vermont, in 1856 by Charles F. Orvis to sell fishing tackle, it is the oldest mail-order retailer in the United States.

Investors, led by Philadelphia businessman-sportsman Dudley Corkran, purchased Orvis in 1939 for US$4,500 (equal to $98,569 today), and quickly revitalized the business.

Perkins recognized the opportunity to make Orvis synonymous not only with fly fishing but with an entire way of life, and greatly enlarged the product line in the 1980s into gifts and clothing.

[11] In 1989, Tom Peters, author of In Search of Excellence, named the Orvis fly rod one of the five best products made in the United States in the 1980s.

[12] Historian Kenneth Cameron has written that Perkins' accomplishment was to "define the look of contemporary fly fishing and the entire social universe in which it fits, no small achievement.

[4][14] As a result beginning in 2000 a rebranding effort began to focus Orvis as a name synonymous with a distinctive, outdoor style of living.

In October 2024, Orvis announced a significant restructuring plan aimed at ensuring the company's longevity as a family-owned, purpose-driven brand.

This plan included laying off 112 employees, representing about 8% of its workforce, closing a limited number of its retail stores, and discontinuing its iconic catalog after 170 years.