Eddie Bauer LLC is an American outdoor recreation brand and chain store headquartered in Seattle, Washington, United States.

While operating this first store, Bauer developed his creed, "To give you such outstanding quality, value, service and guarantee that we may be worthy of your high esteem", still used by the modern company.

In 1940, Bauer patented the first quilted goose down-insulated jacket in the United States:[8] [4] and introduced it in his store as "The Skyliner".

[6] In 1942, the United States Army Air Corps commissioned Eddie Bauer to develop the B-9 Flight Parka.

Of all government suppliers, only Eddie Bauer was granted permission to affix his company logo to his products used by the United States Army.

[6] In addition to the parkas, Eddie Bauer supplied the army with backpacks, pants and sleeping bags, all of which became standard issue for American troops in the war.

[7] In 1945, soon after he began selling women's clothing as well as men's, Eddie Bauer issued his first mail order catalog.

The original mailing list included the names of 14,000 soldiers who had worn Eddie Bauer clothing provided by the United States Army during their service.

In 1963, despite being an employee of REI, Jim Whittaker, the first American to climb Mount Everest, wore an Eddie Bauer parka and other company products during his expedition.

[11] In order to appeal to a broader range of consumers, Niemi shifted the company's focus featuring casual lifestyle apparel.

This concept was sold solely through the catalog until the first All Week Long store opened in Portland, Oregon in the summer of 1991.

The home store maintained a "warm and cozy" theme by presenting beds with thick blankets and floors covered with wool rugs.

[10] The company launched the EBTEK product line, including outerwear and casual activewear made of Gore-Tex, Polartec 200, and Eddie Bauer Premium Goose Down.

[11] In March 1998, Signature Eyewear launched Eddie Bauer performance sunwear featuring Oakley XYZ Optics.

[11] In April 1999, the company signed a two-year agreement to be the official apparel sponsor of event staff at Safeco Field, the new home of the Seattle Mariners, through the 2000 Major League Baseball season.

[22] National Geographic Ventures joined forces with Eddie Bauer to include the corporate sponsorship of a new giant screen film on the Lewis and Clark Expedition.

[26][27] In January 2001, Eddie Bauer teamed with American Recreation Products through a licensing agreement to launch a collection of camping equipment to be sold by Target Corporation.

[29] It sold its flagship catalog business and its Newport News women's apparel unit and announced that Eddie Bauer Inc. was up for auction.

[32] In 2009, the company launched a new line of clothing called FirstAscent that underwent testing under extreme conditions first on Mount Rainier, then on Cotopaxi in Ecuador and finally on Aconcagua in Argentina.

[35][36][37][38] The company was acquired at bankruptcy auction by Golden Gate Capital in July 2009 with a winning bid of $286 million.

In July 2020, Jackie Fisher, an Eddie Bauer client, dismissed his allegations claiming the company fooled outlet consumers with fake promotions and made-up comparison prices.

[56] In June 1995, Eddie Bauer Germany was announced as a joint venture between Eddie Bauer Inc. and two members of Otto Versand (now Otto GmbH): Heinrich Heine GmbH (Heine Group) and Sport Scheck to operate stores and mail order in Germany.

Everest Expedition 1963 was outfitted from head to toe with Eddie BAUER 100% northern goose down insulated parkas, pants, underwear, mitts, booties and sleeping bags.

When I went climbing with Robert [Kennedy], I picked him up at the airport, took a look at his Abercrombie & Fitch yellow jackets and said, this won’t do ... With Eddie Bauer, there will be no kid left inside!Our existence in these mountains is one long struggle to stay warm.