It was released on February 26, 2020, as the lead single from the soundtrack to the film Trolls World Tour, in which the latter voices the character Branch.

The song was written by the artists alongside Max Martin, Frank Iero, Sarah Aarons, and Ludwig Göransson who produced it with Timberlake.

[5] On January 20, 2020, SZA took to her social media to post pictures of her in different costumes and settings, which would later turn out to be part of the video shoot.

[7] On February 21, 2020, Timberlake posted a short video of himself talking about the song and providing the release date on Instagram.

[8] Critics drew comparisons to "Hype Williams' 1990s fish-eye-lensed clips for Missy Elliott, Diddy, Mase and others".