Other highly recognizable brands featured in their stores include Alex and Ani, Vera Bradley, Lilly Pulitzer, Kate Spade, Life Is Good, Vineyard Vines, Pura Vida, Hydro Flask, and Ivory Ella.

A second location eventually opened in Clinton, Massachusetts, at which time The Paper Store grew its inventory with office products, books, and greeting cards.

In 1989, Bob's son John Anderson proposed significant growth in the company, which ultimately led to the opening of additional stores across multiple states.

[6] In July 2020, because of the COVID-19 related financial pressures The Paper Store filed for Chapter 11 bankruptcy protection at the U.S. District Court in Worcester, Massachusetts.

Every year, the company holds a "Gift of Giving" charity event in its brick and mortar locations and through its online retail storefront.