The People's Friend is a British weekly magazine founded by John Leng on 13 January 1869[2] as an offshoot of The People's Journal[3] and currently published by D. C. Thomson & Co. Ltd. Its tagline is "The famous story magazine".

[6] Each issue contains at least seven self-contained short stories and two serials (frequently more), a craft project (usually knitting or sewing) and various factual articles, one of which is a piece on a particular town.

[7] The magazine's geographical location in Dundee is reflected in a general bias toward Scottish subjects.

The main front cover image is invariably a painting of a picturesque location somewhere in Britain or Ireland, and readers can also buy prints of these pictures.

The paintings are made by a variety of artists but are credited to the collective pseudonym J. Campbell Kerr, which is also used for the "Round Britain" feature within the magazine.