It carried national brands of clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, and housewares.

For much of its existence, The Popular was El Paso's largest locally owned department store.

In 1907, the Popular moved from the northeast corner of El Paso and Overland Streets to Mesa and San Antonio and consisted of three floors by 1914.

A clerk recognized the foes and ran back and forth between floors attending the two men so that they would not bump into each other.

In 1995, the devalued peso and Mexico’s recession along with the newly enacted North American Free Trade Agreement posed an economic strain to the region.