The Puttermans were a family of plastic robots who outlasted others, thanks to their Duracell brand batteries (a playful reference to their deadpan 1970s ad campaign which featured head-to-head competition between toys).
The original campaign was directed by Barry Sonnenfeld, whereas later executions (using the "No battery is stronger, longer" claim) were helmed by David Kellogg.
They tended to unsettle viewers, due to their non-human yet non-toy nor cartoon appearance, and the series of commercials was abandoned.
The family consisted of: Other Characters Some of the commercial plots included the following: Halloween costumes of Herb and Flo, complete with latex masks, were released in North America.
[4][5] On the December 3, 1994 episode of the sketch comedy show Saturday Night Live, as part of Weekend Update, anchor Norm Macdonald joked, "The new ad campaign for Duracell batteries is already having a dramatic effect.