John Dijkmeijer saw potential in a struggling lounge bar on Zeedijk, run by his neighbour's son; the property had a basement with French doors and a view of the canal.

[2] At the start of 2015, The Queen's Head was taken over by John Jepma and Leon Oppers, who wanted to ensure the continued existence of the popular gay bar.

The decor is classic Dutch "gay bar" (nichtenkroeg) with red wallpaper, chandeliers, and heavy curtains, described as "1950s glam kitsch".

He appeared in a twelve-part weekly RTL 4 reality series about the Zeedijk in 1999, the highlight of which was de Wit collecting Dusty's iconic wig from the manufacturer in England and having it baptised by Dolly Bellefleur.

[1] In addition to bingo nights, The Queen's Head initially hosted performances by Dolly Bellefleur and sports-themed sex parties, but its activities have since been toned down.