In the 1990s, it became a chain and was rebranded to 'The Range', establishing a presence across the South West by the end of the decade.

[3] In 1966, Chris Dawson left school with no qualifications, and started business as an open-air market trader in Plymouth.

[4] In the early 1980s, he opened two cash and carry stores in Exeter and Newton Abbot, both of which he sold at the end of the decade as he took advantage of a property boom.

[8][9] In 2009, The Range was ranked 121st on The Sunday Times, PricewaterhouseCoopers Top Track, and 250 League Table of the United Kingdom's fastest growing companies.

[23] In November 2024, The Range opened a new distribution centre in Stowmarket, Suffolk, reportedly creating 1,000 jobs.

[32] In February 2025, it was announced that both the in-store 'Jonas & James' and 'The Range Kitchens' brands would be merged and rebranded to 'Kitchens by Homebase'.