[1] The Reader was established in 1994 by a group that included John Heaston and Dan Beckmann.
Beckmann bought out Heaston in 1999, then sold nearly all of his ownership interest in February 2000 to 77-year-old Alan Baer, a member of the family that had founded the J. L. Brandeis and Sons department store chain.
After Baer died in November 2002, Heaston bought the Reader and merged it with the Weekly.
[8] In May 2024, Heaston gifted the assets of The Reader and El Perico to Nebraska Public Media.
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