Jonas Leopold Brandeis's first retail store, called The Fair, was located at 506 South 13th Street.

[2] The eight-story building was designed by John Latenser, Sr., and contained retail space on the first three stories and the basement.

The Brandeis building is constructed on a steel frame and is faced with Bedford limestone, brick and terra cotta.

In 1959, Brandeis Investment Co. developed the Crossroads Shopping Center in Midtown Omaha.

The flagship store downtown had become one of Omaha's most prized symbols of modern culture.

[8] Locations opened across the entire state, downtown (Columbus and Hastings) and in the malls (Conestoga in Grand Island, Southroads & Westroads in Omaha, and Gateway in Lincoln).

The Crossroads anchor became the new flagship store, but had lost its power over the Omaha and Nebraska markets.

When plans came for a new Dillard's at Crossroads Mall in the mid-1980s, Brandeis executives knew that there was no chance of competition.