[15] By August 2018, the channel had expanded to Canada,[8] and a website version of the service was launched, allowing it to be accessed via any web browser.

Additionally, the service offered content from existing partners including American Classics, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu.

[20] In August 2021, The Roku Channel was reported to add CBC, AccuWeather Now, FilmRise True Crime, Haunt TV, and IGN for free streaming.

[27] By the end of 2022, The Roku Channel was offering premium subscriptions for over 50 services including Discovery+, Paramount+,[28] MGM+, Showtime, Starz,[29] HBO,[30] AMC+, Shudder and Acorn TV.

[8][10][39] Moreover, a report by Variety in September 2023 stated that The Roku Channel offered more than 80,000 TV shows and movies and access to premium content.

[6] They include: The Roku Channel offers viewers to watch a selection of advertising video on demand (AVOD) content for free, requiring no subscription fee.

[65] This content includes movies from Hollywood studios such as Lionsgate, Metro-Goldwyn-Mayer (MGM), Sony Pictures and Warner Brothers, and videos from publishers such as American Classics, Fandor, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu.

The offering includes On Becoming a God in Central Florida (Showtime), Godfather of Harlem (Epix), America: The Story of Us (HISTORY Vault), Heartland (Dove Channel), and Miss Fisher’s Murder Mysteries (Acorn TV).

[67] The Spanish AVOD titles free to watch on The Roku Channel include Hernan (A+E Networks), Hunting Ava Bravo (Wild Sheep Content, Top Dead Center Films, Chollawood Productions), A la Mala (Lionsgate), Enamorada (Cisneros), Amor Comprado (Cisneros), Seasons 1-3 of El Señor de los Cielos (NBCUniversal Telemundo), El Chema: Edición Especial (NBCUniversal Telemundo), Seasons 1-2 of Señora Acero (NBCUniversal Telemundo).

[69] The Roku Channel offers paid subscriptions for various services including Discovery+, Paramount+,[28] HBO,[30] Max,[71] MGM+, Showtime, Starz,[29] Cinemax,[72] AMC+, Shudder, Acorn TV,[31] Fuse Plus,[73] and Vix Premium.