In February 1994, Heart Management placed an advertisement in the trade paper The Stage asking for singers to audition for an all-female pop band at London's Danceworks studios.
[39] A week after the second audition, Adams, Brown, Halliwell and Stephenson were asked to attend a recall at Nomis Studios in Shepherd's Bush, performing "Signed, Sealed, Delivered I'm Yours" on their own and as a group.
[42] The group moved into a three-bedroom house in Maidenhead, Berkshire, and spent most of 1994 practising songs written for them by Bob Herbert's long-time associates John Thirkell and Erwin Keiles.
They persuaded Herbert to set up a showcase performance in front of industry writers, producers and A&R men in December 1994 at the Nomis Studios, where they received an "overwhelmingly positive" reaction.
Later that month, the Spice Girls performed "Who Do You Think You Are" to open the 1997 Brit Awards, with Geri Halliwell wearing a Union Jack mini-dress that became one of pop history's most famed outfits.
[101] On 24 February 1998, the Spice Girls embarked on the Spiceworld Tour, starting in Dublin, Ireland, before moving to mainland Europe and North America and returning to the UK for two performances at Wembley Stadium.
[73] The North American leg of the Spiceworld Tour went on as planned, beginning in West Palm Beach, Florida, on 15 June, and grossing $93.6 million over 40 sold-out performances.
[188] The three-night sellout stand at Wembley Stadium was the highest-grossing engagement of the year, drawing an audience of 221,971 and winning the 2019 Billboard Live Music Award for Top Boxscore.
"[209] In his biography of the band, Wannabe: How the Spice Girls Reinvented Pop Fame (2004), Rolling Stone journalist David Sinclair said that the "undeniable artistry" of the group's songs had been overlooked.
[210] He praised their "more sophisticated" second album, Spiceworld, saying: "Peppered with personality, and each conveying a distinctive musical flavour and lyrical theme, these are songs which couldn't sound less 'manufactured,' and which, in several cases, transcend the pop genre altogether.
"[214] Musicologist Nicola Dibben cited "Say You'll Be There" as an example of how the Spice Girls inverted traditional gender roles in their lyrics, depicting a man who has fallen in love and displays too much emotion and a woman who remains independent and in control.
The group faced criticism as this meant that no one voice could stand out, but Sinclair concluded that it "was actually a clever device to ensure that they gained the maximum impact and mileage from their all-in-it-together girl-gang image".
[223][224][225][226] According to their frequent collaborator Richard Stannard, they had two approaches to songwriting: ballads were written in a traditional way with the group sitting around a piano, while songs such as "Wannabe" were the result of tapping into their "mad" energy.
[258] Solo female artists who have been similarly influenced by the group include Jess Glynne,[259] Anne-Marie, Foxes,[259] Alexandra Burke,[259] JoJo, Charli XCX,[260][261] Rita Ora,[262] Billie Eilish,[263] and Beyoncé.
[264] During her 2005 "Reflections" concert series, Filipino singer Regine Velasquez performed a medley of five Spice Girls songs as a tribute to the group, citing them as a major influence on her music.
[272] The "girl power" slogan was originally coined by US punk band Bikini Kill in 1991 and subsequently appeared in a few songs in the early and mid-1990s; most notably, it was the title of British pop duo Shampoo's 1996 single which Halliwell later said was her introduction to the phrase.
[284][285][286] In 2016, the United Nations launched their #WhatIReallyReallyWant Global Goals campaign by filming a remake of the "Wannabe" music video to highlight gender inequality issues faced by women across the world.
The video, which premiered on YouTube and ran in movie theatres internationally,[287] featured British girl group M.O, Canadian "viral sensation" Taylor Hatala, Nigerian-British singer Seyi Shay and Bollywood actress Jacqueline Fernandez lip-syncing to the song in various locations around the world.
[290] Writing in 2019 about the group's influence on what she called the "Spice Girls Generation", Caity Weaver of The New York Times concluded, "Marketing ploy or not, 'Girl power' had become a self-fulfilling prophecy.
"[58] The term "Cool Britannia" became prominent in the media in the 1990s and represented the new political and social climate that was emerging with the advances made by New Labour and the new British prime minister Tony Blair.
[291][292] Coming out of a period of 18 years of Conservative government, Tony Blair and New Labour were seen as young, cool and appealing, a driving force in giving Britain a feeling of euphoria and optimism.
[293] Although by no means responsible for the onset of "Cool Britannia", the arrival of the Spice Girls added to the new image and re-branding of Britain, and underlined the growing world popularity of British, rather than American, pop music.
After a lunch with the Spice Girls in the wake of "Wannabe"'s release, Peter Loraine, the then-editor of Top of the Pops magazine, and his editorial staff decided to devise nicknames for each member of the group based on their personalities.
[388][389] In February 1997, the "Sugar Lumps", a satirical version of the Spice Girls played by Kathy Burke, Dawn French, Llewella Gideon, Lulu and Jennifer Saunders, filmed a video for British charity Comic Relief.
The video starts with the Sugar Lumps as schoolgirls who really want to become pop stars like the Spice Girls, and ends with them joining the group on stage, while dancing and lip-syncing the song "Who Do You Think You Are".
[391] In January 1998, a fight between animated versions of the Spice Girls and pop band Hanson was the headlining matchup in MTV's claymation parody Celebrity Deathmatch Deathbowl '98 special that aired during the Super Bowl XXXII halftime.
[394] In March 2013, the Glee characters Brittany (Heather Morris), Tina (Jenna Ushkowitz), Marley (Melissa Benoist), Kitty (Becca Tobin) and Unique (Alex Newell) dressed up as the Spice Girls and performed the song "Wannabe" on the 17th episode of the fourth season of the show.
(a reference to "Girl Power") by "Weird Al" Yankovic,[403] "Playinwitme" by Kyle and Kehlani,[404] "Kinky" by Kesha,[405] and "Spicy" by Diplo, Herve Pagez and Charli XCX.
A January 1998 episode of SNL featured cast members, including guest host Sarah Michelle Gellar, impersonating the Spice Girls for two "An Important Message About ..." sketches.
[413] In 2001, prints adverts featuring a parody of the Spice Girls, along with other British music icons consisting of the Beatles, Elton John, Freddie Mercury and the Rolling Stones, were used in the Eurostar national advertising campaign in France.