Sportsman's Guide is an online retailer of hunting and fishing gear, military surplus, ammunition, and outdoor sporting goods.

The first product, a patch for hunting jackets detailing the previous year's trophy success, immediately proved popular with hunters across the country.

[citation needed] Sportsman's Guide has, over time, expanded its range to include ammunition, shooting supplies, and accessories, clothing and footwear, camping gear, items for home, garden and patio, electronics, optics, gifts, sports and recreation, and truck and ATV items.

The Sportsman's Guide catalog website and retail store all operate from the 330,000-square-foot building located on Farwell Avenue.

[7] Criticisms also arose for the customer service quality, such as revoking the Buyer's Club discount on ammo for buying in bulk quantities.