[7] It quickly became known for its outlandish and farcical content, with headlines such as "Adolf Hitler Was A Woman", "Aliens Turned Our Son Into A Fish Finger", and "Donkey Robs Bank".

The Sunday Sport capitalised on the popularity of The Sun's Page 3 feature by making sexualised content its primary focus.

Topless glamour models were printed across multiple pages and a "nipple count" was published to highlight how many exposed breasts the issue featured.

[9] The tabloid courted controversy by featuring 15-year-old aspiring glamour models in scantily clad poses, counting down the days until it could legally show them topless on their 16th birthdays, as it did with Linsey Dawn McKenzie and Hannah Claydon,[10] among others.

The company entered administration on 1 April 2011, at which point publisher Richard Desmond refused to continue printing the titles because of outstanding debts.