The site was updated several times a day and had an Alexa traffic ranking of 1,099 within the United States as of June 23, 2012.

[4] On December 23, 2016, Celebuzz, The Frisky, and The Superficial were sold to CPX Interactive, which rebranded itself as Digital Remedy after the purchase.

[citation needed] Three months after the purchase, Redmond and Ribecca simultaneously resigned from The Superficial on March 20, 2017.

[9] In January 2018, The Superficial became inactive during a short run by writer "Randy Cappuccino" who was not received well by the site's audience.

[12] On April 26, 2018, Redmond reported on Twitter that all of The Superficial's content was "wiped" (or at least made unavailable) that day.