Launched in early 2014,[2] The True North Times has gained notoriety[3] among Canadians with high-profile interviews, articles, and election coverage being referenced in reputable, national news sources.

[4][5] In a departure from contemporary satire in Canada, The True North Times draws inspiration from The Daily Show in the United States, in that it does not write parody articles, like one may find in The Onion.

[6] The True North Times was founded in October 2013 by a small group of students at McGill University[7] who saw youth political apathy as a problem and saw a gap in the media market, leaving room for an outlet that could be more accessible.

They have interviewed fringe candidates Matt Mernagh,[11] Carlie "Barbie Bitch" Ritch, Ari Goldkind, Jeff Billard, Sketchy the Clown, Selina Chan, Erwin Sniedzins, and Morgan Baskin.

The publication has delved into a few visual design projects, from Valentine's Day Cards depicting the likeness of politicians with erotic quotations to a highly-circulated infographic imagining a Quebec Republic's borders, policies, and economy.