It is an alternate reality game and a TV-series, created by Anders Weidemann, Martin Ericsson and Daniel Lägersten.
The Truth About Marika took place on television, national radio, the internet, mobile phones and in the streets.
The Truth About Marika narrative spanned across different channels aiming to provide an immersive experience into the story universe.
It included: A TV drama, the Conspirare website, an SVT dedicated webpage, a debate television program, ARGs activities and Entropia Universe.
In 2008, The Truth About Marika also won an Association for International Broadcasting Media Excellence Award for Most Creative Specialist Genre with this jury motivation: “Many television companies are looking for ways to capture viewer loyalty before, during and after a program.