As an interactive webisodes and forum, Dollplay is more content to the canons of the show, as well as a viral marketing campaign.
[1] Five videos released in a four-hour span show Hazel entering a room, turning on the light, and messing with a computer.
It is not yet clear how the character in the viral marketing campaign relates to the TV show Dollhouse, but both deal with science fiction and mind control.
After Hazel is saved, she tells people that there are "Dollhouses" all over the world that imprint them and change them; these include schools, parents, religion and government.
In 2011 the project also won the Banff World Media Awards for Best Cross Platform and Best In Interactive.