The Ultimatum: Marry or Move On is a dating reality television series created by Chris Coelen and produced by Kinetic Content[1] that premiered on Netflix on April 6, 2022.

[6] Season one of the series reached number one on Netflix in television shows in the United States on April 10, 2022.

[23] With a total of 144,330,000 hours watched within its first four weeks of release, The Ultimatum Season One ranked second, after only Love is Blind, as the most watched ongoing nonscripted series on Netflix in 2022, based on a tally of all hours viewed across all programs while in the Netflix Global Top Ten.

[24] Daniel D'Addario of Variety writes "Love is Blind and The Ultimatum are the new standard-bearers for romantic reality TV."

D'Addario states The Ultimatum "inverts Love is Blind's formula to great success...(creator) Coelen's series occupy a more unsettled place, one that uses the tools of reality (big organizing ideas, people attuned to the dramatic) to create stagings that look like our world.

Singer continues "The Ultimatum feels like an actual attempt at partnership—love, sex, intimacy, friendship, caring for each other's dogs.

"[29] Sophia June of Nylon wrote no one from the series should get married based on the premise and "the manipulation techniques".

[34] Ahead of the first-season premiere, Netflix announced a spin-off of the show that would feature an all-queer cast titled The Ultimatum: Queer Love.