[1][2] According to the New York Times, The Underwear Expert is a "comprehensive website dedicated to researching, testing, reviewing and even curating for sale underpants.
[4][5][6] Kleinmann was president and COO of Freshpair from 2001 to 2011, before starting up The Underwear Expert.
[7][8] Kleinmann also writes men's underwear articles for The Huffington Post.
[9] While comfort and fit are important when underwear shopping, Kleinmann claims that men’s underwear is now a fashion item, with no less than 600 brands producing them.
[1][3] He compares the underwear movement to sneakers, just another outlet for expression, with many fabric, style and color choices becoming available on the market.