The director Lu Zhengyu, and two of the main actors, Joker Xue and Lin Yuan [zh] (林源), attended a press conference that promoted the film.

The cast members stated that they intended to make a film that reflected the lifestyles of young people born in the 1980s.

"[citation needed] The review of the news website Da Hangzhou (大杭州 Dà Hángzhōu) said that four elements were discussed in the film: 80hòurén (80后人), or Chinese people born in the 1980s, weddings with no material foundations (no cars, dowries, receptions, rings, etc.

[6] The premiere took place at the Megabox Sanlitun theater (三里屯美嘉欢乐影城, Pinyin: Sānlǐtún Měijiāhuānlè Yǐng Chéng).

On August 31 and September 1 they visited the Shanghai Studio City (环艺影城 Huán Yì Yǐng Chéng) theater.

For his performance in the film, actor Deng Zifei won the "Cutting Edge Male Actor's Award" (S: 新锐男演员奖, Pinyin: Xīnruì Nányǎnyuán Jiǎng) from the Fifth Chinese Young Generation Film Forum (第五届华语青年影像论坛, Pinyin: Dìwǔjiè Huáyǔ Qīngnián Yǐngxiàng Lùntán) during the closing ceremony in Beijing on November 7, 2010.

[12] An MTime reporter said that, due to the success of the first film, HP plans to increase the investment budget of the sequel to 50 million yuan.