Village Thing was founded by Gef Lucena, Ian A. Anderson and John Turner.

Lucena was already running a local indie label, Saydisc, which had already gained a reputation for publishing low-run pressings by local folk/comedy artists including Fred Wedlock; Saydisc was the "parent" company and continues to trade today.

Anderson had become well known for his part in the "White Blues Boom" of the late 1960s and had recorded for Fontana both solo and with Mike Cooper.

The company logo was design[4] ed by Rodney Matthews, as were some of the album covers; Matthews later became very well known for his fantasy art and produced album covers for major artists including Thin Lizzy, Magnum and Rick Wakeman.

Some of The Village Thing albums have been reissued as CDs on labels including Scenesof (US); Castle, The Weekend Beatnik, Saydisc and Sunbeam (UK); Riverman (Korea); and Vinyl Japan.