[1] According to the founder Arunabh Kumar, the thought behind starting TVF was to reach out to the younger generation who seldom watch television entertainment.
[citation needed] Kumar, along with long-time friends and IIT alumni, Amit Golani, and Biswapati Sarkar began pitching shows targeting young people to MTV.
[9] Faced with rejection, The Viral Fever was founded when the group came together and released a video titled Rowdies on YouTube starring Deepak Kumar Mishra and Naveen Kasturia.
[10] The Viral Fever released the first Barely Speaking with Arnab video with an interview of Shah Rukh Khan, and an appearance by former Delhi Chief Minister, Arvind Kejriwal.
TVF's content was dominated by parodies during these years with videos like Gaana Waala Song, Gangs of Social Media and Munna Jazbaati contributing to the growing popularity of the channel.
[12] Featuring then-unknown actor Sumeet Vyas and Nidhi Singh, Permanent Roommates has been watched over 5 crore (50 million) times.
Some major companies to have worked with TVF or allied channels in the past include Asiazi, Procter & Gamble, Ola, Flipkart, Vodafone, Bharti Airtel, OnePlus, Xiaomi, Nokia and Tata Motors.
[citation needed] Focused on the making of entertainment products in India, ranging from a blockbuster movie to a decade long TV soap.
A talk show starring Biswapati Sarkar as Arnub with a U, parodying Indian news anchor Arnab Goswami.
Barely Speaking with Arnub was picked up after the success of an earlier video titled "Bollywood Aam Aadmi Party" featuring Jitendra Kumar, Nidhi Bisht, and novelist Mayank Shekhar.
The parody talk show has been lauded for its portrayal of the loud and boisterous nature of Indian news where anchors prefer theatrics over nuance.
Popular celebrities who have appeared on the show for an interview with Sarkar include Delhi Chief Minister Arvind Kejriwal, Ranveer Singh, Parineeti Chopra, Sunny Leone and Chetan Bhagat.
In the first two seasons, Biswapati Sarkar, Amit Golani, Vipul Goyal, Shivankit Parihar, Jasmeet Singh Bhatia, and Abhishek Upmanyu have been writers on the show.
[15] The show has been on hold as writer Biswapati Sarkar focuses on writing web series including the sequel to TVF Pitchers.
It follows four friends, Naveen, Jitu, Yogi and Mandal, who quit their jobs in order to develop their own start-up company.
The film highlights the internal struggle of wanting to follow one's heart versus adhering to the practicality of a conventional career path.
[24] Inmates is a sitcom about living in Mumbai in the 21st century, starring Ashish Verma, Mukti Mohan and Aakansha Thakur, and writers Raghav Raj Kakkar and Kashyap Kapoor.
The show follows a one-conflict-per-episode format that ties into the protagonist Dhruv's larger quest to befriend his love interest Chhavi.
[27] TVF Insiders is an experimental psychological thriller web series based on the life of 4 teenagers who unwilling meet each other every Saturday.
It features Omkar Kulkarni (Of ImMature fame), Himika Bose, Ritviq Joshi and Arnav Bhasin in the lead role.
The series moves around the IIT and Medical entrance coaching industry of Kota, a small town in Rajasthan state of India.
It focuses on the life of Vaibhav, who leaves his home town and arrives in Kota to pursue coaching for the preparation of IIT Exam.
The first season, released on 27 June 2019 on TVF Play and SonyLIV was directed by the critically acclaimed director of many popular web stories, Amrit Raj Gupta.
Created by Amit Golani and directed by Chaitanya Kumbhakonum, the series stars Abhishek Chauhan, Nidhi Bisht, Arnav Bhasin, Shivankit Singh Parihar, and Badri Chavan, among others.
The series features Adarsh Gourav, Shubham Gaur and LUV in key roles of three freshers, and also casts Nikhil Vijay, Badri Chavan and Harsha Chemudu among many others.
This series features Naveen Kasturia, Shivankit Parihar, Abhilash Thapliyal and Sunny Hinduja in the lead roles, along with Namita Dubey and Bijou Thaangjam.
It is the most rated IMDB webseries of India[36] The show was created by Arunabh Kumar and Shreyansh Pandey, written by Deepesh Sumitra Jagdish, and directed by Apoorv Singh Karki.
[44] Some of the notable members are: In March 2017, Arunabh Kumar found himself in the middle of a sexual harassment claim that was posted anonymously via Medium.
[citation needed] Mumbai's Versova Police registered a second FIR against Kumar after another woman filed a complaint against him over an incident she said took place in 2014.
Dhawal Gusain now leads the company as CEO, with Karan Chaudhry stepping in as COO and the creator of Permanent Roommates & Tripling Sameer Saxena appointed as CCO.