Since both had worked in the newspaper business before becoming professors, Dowd as an editor and Brewer as a staff member, they were well able to teach the first class of eight students.

This need was also recognized by then OU President Stratton D. Brooks, who applied to the State Board of Education for a separate journalism school.

On May 24, 1913, the Board approved President Brooks' request, and the School of Journalism, located within the College of Arts and Sciences, was born.

Herbert School of Journalism and Mass Communication, in 2000 the Gaylord family gave $22 million dollars to the university.

Exterior architecture draws from the Cherokee Gothic vernacular prevalent on the historic Norman campus’ academic core, yet sleek glass and a large outdoor news ticker meld traditionalism with more modern elements and convey the facility's purpose.

These functions support the various education sequences such as professional writing, journalism, public relations, broadcast, production and advertising, and reflect the trend of media convergence prevalent in today's communications industries.

Additionally, the Phase II expansion completed in 2009 added a unique feature: a public relations and advertising agency called Lindsey + Asp, where students can experience the industries they are studying first-hand with real clients.

The two-phase design embraces an exterior courtyard which serves as a gathering area for alumni and multimedia events.