Whisky a Go Go

In 1958,[1] the first Whisky a Go Go in the United States opened in Chicago, Illinois, on the corner of Rush and Chestnut streets.

The Sunset Strip Whisky was founded by Elmer Valentine, Phil Tanzini, Shelly Davis, and attorney Theodore Flier and opened on January 16, 1964.

[7] In 1972, Valentine, Adler, Mario Maglieri and others started the Rainbow Bar & Grill on the Sunset Strip.

Valentine sold his interest in the Whisky a Go Go in the 1990s but retained an ownership in the Rainbow Bar & Grill and the Roxy Theatre until his death in December 2008.

Shortly after opening, the club began booking live rock groups upon suggestion from their publicist, Ronnie Haran.

Elmer Valentine, in a 2006 Vanity Fair article, recalled arranging to have a female DJ play records between Rivers' sets so patrons could continue dancing.

Valentine quickly hired two more female dancers, one of whom, Joanna Labean, designed the official go-go-girl costume of fringed dress and white boots.

In addition, The Miracles recorded the song "Going to a Go-Go" in 1966 (which was covered in 1982 by The Rolling Stones), and Whisky a Go Go franchises sprang up all over the country.

British rockers Status Quo also referenced the venue in their 1978 song "Long Legged Linda" with the lines, "Well, if you're ever in Los Angeles and you've got time to spare / Take a stroll up Sunset Boulevard, you'll find the Whisky there."

During the early 1990s, the Whisky hosted a number of Seattle-based musicians who would be a part of the grunge movement, including Soundgarden, Mudhoney, Melvins, Fitz of Depression and 7 Year Bitch.

Immediately following the gig, lead songwriter Noel Gallagher temporarily left the group out of frustration, fleeing to San Francisco, where he penned the song "Talk Tonight".

Early Whisky matchbox. Note the alphanumeric phone number and French style.
Jim Morrison and Eric Burdon performing onstage with Blues Image in May 1969
The Whisky a Go Go in 2007
Apollo 03 performing on the current stage in 2022