It uses a controlled circulation model, in which local businesses procure copies and provide them freely to their customers.

The publication is known for its concert listings, reviews, and coverage of the Canadian music scene.

[1][2] It spawned from flutist Allan Pulker's music column in The Kensington Market Drum, a local newspaper run by David Perlman.

In November 1994, Pulker contacted Perlman with a proposal to create a spinoff publication dedicated exclusively to music.

[3] During the COVID-19 pandemic, when live music was not played and many businesses were closed, the magazine replaced its concert listings with more original writing.