The book focuses on online Wiccan culture in the late 1990s and early 2000s, and is structured as a how-to guide for users new to technology.

It discusses topics such as finding Wicca-related websites, interacting with online neopagan communities, and integrating Wiccan spells and rituals with technology.

Reviewers described the book as unintentionally comedic, criticising its understanding of neopagan practice, its rewrites of existing Wiccan creeds, and its unusual spells.

The authors give examples such as arranging flowers or crystals around a computer, setting up a Wiccan-themed wallpaper and screensaver, and technology-specific consecration rituals.

[1] The book then lists many ancient gods and goddesses from sources such as Celtic, Greco-Roman, and Egyptian mythology, describing ways the reader could invoke them for technomagical purposes, including multiple deities for ritual cybersex.

The Wiccan Web was co-authored by Patricia Telesco and Sirona Knight, both popular authors on Wicca and modern paganism.

The author Catherine Sanders, in her book Wicca's Charm, perceived their publication of the work as a "market-savvy" attempt to capitalize on a rapidly growing audience for pagan literature.

[1] The journalist and satirist David Thorpe sarcastically referred to The Wiccan Web as "one of the most important documents of the information age", mocking its poor understanding of technology, its association of figures such as Aengus and Coventina with rituals to create webrings, and its proposed emoticons, such as the use of :-) *#/ (-: to represent sex magic.