The duo came up with The Young Professionals concept, recording music in the guise of fashionable yuppie characters who work during the day and spend their evenings dancing at clubs.

[8] To enhance the music’s playful commentary on modern life, they recruited fashion, design, art, video and social networking specialists to join the band.

[2] In 2012, they performed on the central stage at the 2012 Tel Aviv Gay Pride Parade,[12] and on the French television show Le Grand Journal, broadcast live from the Cannes International Film Festival.

[17] The follow-up single, “20 Seconds,” was described as a “hypnotizing mashup of cool western electro and middle eastern heat.”[18] In January 2012, TYP signed a three-record deal with Polydor Records, a subsidiary of Universal Music Group.

[19] The 2012 release consists of a slightly different track listing from its precursor, including a cover version of Lana Del Rey's 2011 single "Video Games".