The Zoist: A Journal of Cerebral Physiology & Mesmerism, and Their Applications to Human Welfare was a British journal, devoted to the promotion of the theories and practices (and the collection and dissemination of reports of the applications) of the pseudoscientific concepts of mesmerism and phrenology, and the enterprise of "connecting and harmonizing practical science with little understood laws governing the mental structure of man".
[6] Then, to add to the mix, James Braid's definitive work on hypnotism, Neurypnology or The Rationale of Nervous Sleep, Considered in Relation with Animal Magnetism, Illustrated by Numerous Cases of its Successful Application in the Relief and Cure of Disease was released in July 1843.
The choice of the "Cerebral Physiology & Mesmerism" sub-title for their journal—rather than, that is, "Animal Magnetism & Phrenology"—is a measure of the pragmatic, materialist, "leading edge" proto-scientific orientation of both Elliotson and Engledue.
Apart from providing literature reviews and announcements of new publications, The Zoist was a source of information, disciplinary interaction, original accounts of phenomena, relevant case studies of its application to wide range of conditions, ranging from epilepsy, stammering, and headache, to torticollis, asthma, and rheumatism, and extensive reports of pertinent innovations and discoveries.
Thus, opposition to capital punishment was forcibly expressed on several occasions, and demands were raised for the mental examination of criminals…[14] An article bearing the title "Physical Well-being, a necessary preliminary to Moral and Intellectual Progression"[15] emphatically drew attention to the evils arising from lack of sanitation and overcrowding in the homes of the working masses.
",[20] and apart from its exhaustive reports of the clinical and social applications of mesmerism and phrenology, and pain-free medical and dental surgery, and progress reports from the London mesmeric Infirmary, The Zoist featured an exceptionally wide range of items contributed by a wide range of contributors (many of whom remained anonymous) from Britain, the colonies, and the United States.
Yet, they assured their readers, "the object for which The Zoist was undertaken"—namely, "the establishment of truths, splendid, exquisite, extensive in their bearings, and of the highest importance to the moral and corporeal well-being of mankind"—had been attained; and that it was their hope that it would "be regarded as a complete work which has come out in fifty-two numbers", and be recognized as "a rich store", and would be used as "a solid work of reference for years to come": see Gallery.