Theodor Tobler

[3] After receiving a commercial education in Geneva and Venice, Tobler entered his father's business in 1894.

[5] In 1908, Tobler and his cousin Emil Baumann, the company's production manager, created the Toblerone chocolate bar,[3] naming the product as a portmanteau combining Tobler's surname and torrone, the Italian word for honey and almond nougat.

[6] The brand was trademarked the same year at the Swiss Federal Institute of Intellectual Property, becoming the first patented milk chocolate made with almonds and honey.

[6] Tobler left the company in 1933 and bought the Klameth confectionery firm in Bern in 1934.

[3] In 1937, he founded the enterprise Typon AG, in Burgdorf, which produced films for the graphic industry.