Toblerone (/ˈtoʊbləroʊn/ ⓘ TOH-blər-ohn, German: [tobləˈroːnə]) is a Swiss chocolate brand[1] owned by Mondelez International (originally Kraft Foods).

[3] Toblerone is known for its distinctive shape as a series of joined triangular prisms and lettering engraved in the chocolate.

In 1908, Emil Baumann, the cousin of Theodor Tobler, created the unique recipe consisting of milk chocolate including white nougat, almonds, and honey.

[9] The Toblerone brand was trademarked the same year, at the Swiss Federal Institute of Intellectual Property in Bern.

After the Tobler & Suchard merger it was decided to create a new and single source for marketing & exporting the various products manufactured by both companies worldwide, Multifood.

Kraft Foods Inc acquired the majority of Jacobs Suchard, including Toblerone, in 1990; in 2012, it was spun off (alongside several other brands) to Mondelēz.

[citation needed] Producer Mondelez planned to start additional limited production from the end of 2023 in a Slovak factory[25] (known formerly as Figaro) in Bratislava.

[28] Another comparable chocolate made in Switzerland (in this case both for the ingredients and shape) is Mahony, produced by Frey.

[31] The distinct pyramidal shape of the bar lent its name to the Toblerone line, a series of anti-tank emplacements from World War II era, prevalent in Switzerland's border areas.

[35] UK comedy character Alan Partridge battled a longstanding addiction to Toblerones, which became a running gag of his TV series.

[36] In 1995, it was revealed that the Swedish politician Mona Sahlin had misused her government-issued credit card for unauthorised purchases.