'The Time') is a Swiss French-language daily newspaper published in Berliner format in Geneva by Le Temps SA.

[1][4] Due to financial issues, it was proposed that the Journal de Genève and Le Nouveau Quotidien merge in 1996.

[5] The editorial staff of both papers met, but this was declined by publisher Edipresse as it would have resulted in layoffs.

[6] The JdG's company and Edipresse would each own 47% of the new title, with the future editorial team having 6%.

[6] The Competition Commission accepted the merger in December 1997, as despite the fact that it gave Edipresse an advantage the JdG was unlikely to survive given the market conditions, so it was the least harmful option.

[7] In February 1998 the NQ and the JdG were discontinued, with their successor, Le Temps, formed the next month.

[10][11] In the late 2010s, the paper's advertising revenue and subscriber count began to decline, resulting in serious financial problems.

The was agreed to be bought by a private non-profit foundation, Fondation Aventinus, in November 2020.

[10][17] According to the Research Department on Public Opinion and Society (FÖG) of the University of Zurich, it is of "high quality".