Theory of Games and Economic Behavior, published in 1944[1] by Princeton University Press, is a book by mathematician John von Neumann and economist Oskar Morgenstern which is considered the groundbreaking text that created the interdisciplinary research field of game theory.

[2][3][4][5] In the introduction of its 60th anniversary commemorative edition from the Princeton University Press, the book is described as "the classic work upon which modern-day game theory is based."

However, Neumann and Morgenstern mentioned that a theory of subjective probability could be provided, and this task was completed by Jimmie Savage in 1954 [7] and Johann Pfanzagl in 1967.

[8] Savage extended von Neumann and Morgenstern's axioms of rational preferences to endogenize probability and make it subjective.

He then used Bayes' theorem to update these subject probabilities in light of new information, thus linking rational choice and inference.